The News Never Stops

“The news doesn’t stop on Mondays. Neither should your paper.”

This new advert from the Globe and Mail found on newsstands is a little jab at their national competitor, the National Post. The Post has decided again to opt out of printing Monday papers for the summer months to help out with their budgeting. I agree with the Globe that news doesn’t stop Mondays and newspapers should be in print every day to inform the public. I do, however, find it ironic that the Globe and Mail would make such a tongue-in-cheek remark when they themselves do not have a Sunday paper. And no, the “Weekend Edition” delivered on Saturdays does not accommodate all the Saturday news that would be fit to print on Sundays. Shouldn’t the advertising sector realize that the news doesn’t stop on Sundays either? Neither should their paper.

Neither the Globe and Mail nor the National Post deliver Sunday papers currently, and the fact that the Post is thinning down to a Tuesday-Saturday paper is quite troubling. It is more discouraging that not only did the Globe and Mail have to make a similar cut to their Sunday newspaper, but now instead of encouraging the promotion of news across all brands, they are hypocritically knocking down another paper that has fallen on tough times for following a cost-cutting strategy that they themselves have employed.

You don’t see the Toronto Star making cracks at the expense of the two leading national papers. What good would that do?

News doesn’t ever stop. Not any day. Not any hour. Not any minute. If the Globe is so interested in proclaiming that the newspaper shouldn’t stop any day, they should invest those advertising dollars into bringing back their Sunday paper.

aa.